THE CLIENT: Media Giant
Nation’s largest on-line TV shopping network with new President.
The Client was locked in interdepartmental struggles and severe lack of cross-departmental teamwork. The majority of the top department leaders characterized by dominant, self-focused personalities. This pervasive silo-mentality caused much dysfunction and distrust between the on-the-air personalities and their support teams.
The newly appointed President engaged Dynatos advisors to facilitate a breakthrough event to gently yet powerfully bring to the forefront the cultural breakdown issues, its debilitating effect on morale and its direct negative impact on sales and profit.
Dynatos customized a breakthrough process which included executive fact-finding interviews, a full-day customized off-site team experience with interactive activities, strengths bombardments and team coaching teachings, with post-retreat debriefs and impact planning.
The comprehensive breakthrough approach launched significant senior management team re-alignment, rebuilt greater trust between key on-the-air personalities and their support staff, encouraged decision making at lower organizational levels, inspired new ways to improve the business, generated significant leaps in cross-departmental internal listening and improved working relationships throughout upper management.