Are You a 2%er?

Are you a 2%er?  Is the company you work for a 2%er organization?  You may be asking, “What difference does it make?”

Frankly, it could make an eternal difference.

In my new book, The Impacter: A Parable on Transformational Leadership, I introduce the concept of the 2%er person and the 2%er company.


2%ers are men and women in business leadership positions (owner, executive, manager, supervisor) within for-profit, privately-held, Biblically-based firms. Simply stated, they work to earn a good profit and do their best to run their business in ways that honor God and do not contradict the Bible.

So how prevalent are 2%ers in the US marketplace? Moreso than you might imagine.

How Many 2%ers Are There?

Today there are 5.4 million privately held firms in the US with less than 500 employees. Many studies suggest that 75% of all Americans claim to be Christians. That means there are 4.1 million privately-held firms in the US with at least one professing (perhaps not practicing) believer.

I estimate (very conservatively) that 2% of these firms have at least one person in a leadership position that desires to glorify God in their work.

That’s 88,500 companies – at a minimum!

I also estimate that within each 2%er firm there is at least one additional 2%er employed there (birds of a feather). So once again conservatively,  I estimate there are 150,000+ professionals in for-profit, privately-held firms that have a passion to impact their marketplace through implementing Christian business principles.

The Impacter “Tribe”

If you are a 2%er or work inside a [email protected] company, you are part of our tribe!  Our purpose at To a Higher Level is to become the “hub” that connects 2%ers across digital, face-to-face, and all other means in order to share and learn how to implement Biblically-based business practices within our companies.

Our first big step is the recent release of The Impacter.

Our next steps depend on you and your feedback to us…which begins below.

Hey 2%ers – What’s Your Greatest Challenge?

Help us get started in generating the kinds of content you need on the issues you face. We’ll address your issues in future blogs, Facebook posts, links, and broadcasts.

So let’s get started: As a 2%er, what is your greatest challenge at work?

Tribe members – please offer your insights to help those sharing their challenges.

About Dr. Jim

Dr. Jim Harris serves executive teams who desire a breakthrough in strategy, innovation and teamwork. He has delivered hundreds of keynotes and business presentations around the world and is the author of numerous award-winning business books including Our Unfair Advantage: Unleash the Power of the Holy Spirit in Your Business, The Impacter: A Parable on Transformational Leadership and Finding and Keeping Great Employees.

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